 |
            About Me |
About Me
I am Associate Professor of Advertising in the Communication Division at Pepperdine University.
I earned my PhD in Information Systems from the Graduate School of Computer and Information Sciences at Nova Southeastern University with specialization and research interests that include Internet advertising effectiveness, online advertising metrics and Web analytics, online ad design and interactivity, and newspapers' use of online advertising.
The following are courses I teach or have taught:
ADV 599
and COM 599: Directed Studies
MSCO 560: Philosophy and Effects of
Mass Communication
ADV 475:
Creative Campaign Strategy in Advertising
MSCO 371: Communication Graphics
JOUR
325: Publication Design (formerly publication edit and design)
COM 301: Message Creation and Effects
PR 280: Writing for Public Relations
MSCO 280: Writing for the Mass Media
MSCO 292: Introduction to Advertising and Public
Relations
ADV 275: Fundamentals of Advertising
SPE 180: Public Speaking and Rhetorical Analysis
The
following are professional organizations in which
I am a member:
Institute of Electrical and Electronic Engineers (IEEE); Association for Computing Machinery (ACM); Association for Education in Journalism and Mass Communication (AEJMC); Society of News Design (SND); American Academy of Advertising (AAA); House Rabbit Society; American Advertising Federation (AAF); Western States Communication Association (WSCA)
The following are my publications, conference papers, or research in progress:
2008: Rosenkrans, Ginger. Online
Rich Media Advertising Effectiveness. Research in progress. Awarded one
research grant for this study as of April 2008.
2008: Rosenkrans, Ginger. Cross Media Advertising Effectiveness of Internet and Print
in the Latino Market. Research in progress.
2008: Rosenkrans, Ginger. (2008).
Effectiveness of Interactive Online Rich Media Advertising. Under Review at a
blind, peer-reviewed journal.
Awarded two research grants for this research study.
2008: Rosenkrans, Ginger. (2008):
Maximizing User Interactivity through Banner Ad Design.
In Press at a blind peer-reviewed journal.
Awarded one research grant for this study.
July 2008: Future Online Rich Media Advertising presentation at the International Conference in Internet Computing, Worldcomp '08. Paper in press for publication in the Proceedings.
2008: Rosenkrans, Ginger. (August 2008). Web Design Concept. Chapter
published in the Encyclopedia of Multimedia Technology and
Networking.
2007: Rosenkrans, Ginger. Online
Advertising Metrics and Web Analytics, in
the
Handbook of Research on Electronic Surveys and Measurements.
Published by
Idea Group Reference.
2007: Rosenkrans, Ginger. (2007).
Quoted in Ventura County Star's new article on online advertising, "Clever? Or
is it just another annoying pop-up ad?"
http://www.venturacountystar.com/news/2007/dec/18/clever-or-is-it-just-another-annoying-pop-up-ad/
2006: Rosenkrans, Ginger. (2006,
Spring). Assessment Accountability in Courses that Deploy Advertising
Competitions and Experiential Learning Techniques, Journal of Advertising
Education, 10 (1), 27-38.
(a publication of the advertising division of AEJMC)
Note:
Awarded one research grant for this study.
2006: Rosenkrans, Ginger. (2006).Online
Banner Ads and Metrics Challenges. International Journal of Internet
Marketing and Advertising, 3 (3), 193-218.
2005:
Rosenkrans, Ginger. (2005, Fall). Online Auctions as Advertising Revenue
in the Media Mix. Journal of Interactive Advertising, 6 (1), 19-37.
NOTE:
Awarded three research grants for this research study
2005-present: Online Auctions and bidders' purchase preferences and Branding. Research in progress. Awarded two research grants for this research study.
Rosenkrans, Ginger. (2005, June 9). Quoted in Ventura County Star's news article, Stores cater to tourists, residents to keep money flowing. URL: http://www.venturacountystar.com/vcs/business/article/0,1375,VCS_128_3842041,00.html
Rosenkrans, Ginger. (2003, December 7). Are Stealth Ads Ethical? Ventura County Star, p. D1, D6. Also available online at http://www.venturacountystar.com
Rosenkrans, Ginger. (2002). Since the end of the state-run press: Evolution of Russian newspapers from Perestroika to 1998. Journal of Government Information.
Rosenkrans, Ginger. (2001, April). Don't Let the Tail Wag the Dog: Using Technology to Enhance Pedagogy in the Teaching of Communication Law. Paper presented and distributed at the Broadcast Education Association Conference, Las Vegas, NV.
Rosenkrans, Ginger. (2001, Spring). Design considerations for an effective online environment. Journalism and Mass Communication Educator, 56 (1), 43-61.
Rosenkrans, Ginger. (2000). Assessment of the adult student progress in an online environment. The Internet and Higher Education, 2 (2-3), 145-160.
Rosenkrans, Ginger. (2000). SmartBits overview. Brochure. Spirent Communications.
Rosenkrans, Ginger. (2000, December). Voice over Internet Protocol: Benefits, issues, testing issues, Spirent Communications' solutions. White Paper. Spirent Communications.
Rosenkrans, Ginger. (2000, November). 10 gigabit ethernet
deployment and test challenges. Telecommunications.
Rosenkrans, Ginger. (2000, October). Terabit routers. White Paper. Spirent Communications.
Rosenkrans, Ginger. (2000, August). Understanding audience dynamics. The Toastmaster, 66 (8), 29
Rosenkrans, Ginger. (1999). The software development life cycle and Keane's software development life cycle process for a new GUI-based product.
Rosenkrans, Ginger. (1998). Russians travel long, slow road to democracy. The Ventura County Star, p. B9.
Rosenkrans, Ginger. (1998). Usability test: Keane's Y2K compliant proprietary operations menu for patient accounting and medical records and functions software conducted at Baylor University Medical Center, Long Beach Memorial Hospital, and at Keane's Help Desk Support Office in Los Angeles, California. Manuscript submitted for publication.
Contributing writer and editor for Write It Up: A Hands-On Workbook for Writing for the Mass Media, 1996, Dubuque, Iowa: Kendall/Hunt Publishing Company
Telecommunications and computer networks research articles: xDSL Technologies (1999); E-Commerce Security (1999); ISDN Technologies and Applications (1999); Asynchronous Transfer Mode Technical Fundamentals and Applications (1999); Wireless Technologies (1999); Intranets and Extranets (1999); Network Security (1999)
Software development research articles: The Software Development Life Cycle and Keane's Software Development Life Cycle Process for a New GUI-Based Product (1999); Keane's Approach to Determining System Requirements (1999); Keane's Approach to Risk Management (1999); Keane's Approach to Testing its Unix Disk Mirroring Software (1999)
E-Commerce research articles: Internet Advertising Strategies (2000, 1999); Case Study: Dell Computer (1999); E-Commerce Web Site Analysis: Lands' End (1999)
Human-Computer Interaction research articles: Usability Test: Keane's Y2K Compliant Proprietary Operations Menu for Patient Accounting and Medical Records and Functions Software Conducted at Baylor University Medical Center, Long Beach Memorial Hospital, and at Keane's Help Desk Support Office in Los Angeles, California (1998); Software Evaluation of QuarkXPress 3.32 Combined with Results of University of Maryland's QUIS Instrument (1998)