Hot News Flash!

Ad students begin campaign competition, Fall 2009

Above: Rotating pictures are of advertising students meeting with Elham and Bridget of California Recycles and with Larry of Big Back Grips. California Recycles and Big Back Grips are this semester's clients. Students will pitch their campaigns in November 2009. 

Joe Pytka visits with ad class, Spring 2009

Above: Advertising students with guest speaker Joe Pytka. Joe is the world's most famous and most influential TV Commercial directors of all time. He is the "Steven Spielberg" of TV Commercials, directing over thousands of commercials (e.g., Pepsi, Nike, Budweiser, AB, Hallmark, Disney, IBM, and many more) and winning hundreds of awards (Emmy awards, Clios, Caanes, DGA awards). Please visit this website soon to read more about Joe's visit and to see more pictures.

John and Ryan from JWT ad agency visit with ad class

Above: Advertising students with guest speakers John and Ryan from JWT. John is Executive Interactive Producer and Ryan is Interactive Producer. They both delivered a stellar presentation on online interactive advertising.
 

Hayliong Gan, Associate Media Director at Saatchi & Saatchi, visits with ad class

Above: Advertising students with guest speaker Hayliong Gan, Associate Media Director at Saatch & Saatchi ad agency. Spring 2009.
 

Scott Harris, Owner of Mustang Marketing, visits with ad students

Above: Advertising students with guest speaker, Scott Harris. Scott is owner of Mustang Marketing.  

ADV 475 students to pitched creative ad campaigns to clients Nov. 11 and Nov. 13

Above L-R: ADV 475.01 class with Malibu Current client, Janet Laird, and ADV 475.02 class with TOMS Shoes client, Mike Hammer.
Below L-R: Students pitch to clients.

Dr. Rosenkrans' Fall 2008 ADV 475.01 and ADV 475.02 (ad strategy, copy and layout) classes participated in a creative ad campaign competition. One class created a campaign for Malibu Current and the other class is created a campaign for TOMS Shoes.

Pepperdine Alumnus Jason Ho visits with Spring 2008 ad students to discuss ethics in advertising

 
Jason Ho, Pepperdine Alumnus, attended Dr. Rosenkrans' classes to discuss ethics in advertising. Jason shared his conundrums while working successfully in sales at Novartis, Medtronic and Phillip Morris. Jason also attended the class pitches to Joy's Chocolates and Walking with Dinosaurs clients in Spring 2008.

Ad students pitch campaigns to clients in Spring 2008 ADV 475 class

Ad students pitched to Joy's Chocolates and Walking with Dinosaurs clients and ad industry professionals in April. Dr. Rosenkrans' Spring 2008 ADV 475.01 and ADV 475.02 (ad strategy, copy and layout) classes participated in a creative ad campaign competition.

One class created a campaign for Joy's Chocolates and the other class created a campaign for Walking with Dinosaurs Live Experience. Joy from Joy's Chocolates and James from Walking with Dinosaurs launched the campaign at the beginning of the semester.

Pitches were held in April and winners were announced at an award ceremony at the end of April. Adventure team won the Walking with Dinosaurs campaign competition. New photos, including samples of work, will be posted here soon. Sweet life team won the Joy's Chocolates campaign competition. New photos, including samples of work, will be posted here soon.

Ad guests include Larry Greenfield, John Duffield, and Erin Seedman of JWT; Zach Rosenberg of Horizon Media; Hayliong Gan of Saatchi & Saatchi; Kevin Gaither of Business.com; Brian Boettger, CJ, Ronald and Pete Deutschman of The Buddy Group; Kristy Davis and Steve Smith of Rapp Collins; Brian Hemsworth, Heather Brehmer, Jenny Yang, and Nicole Zoeller of Newman Grace; Professor Dana Zurzolo; Professor Chris Stivers; Mike of Toms Shoes; Jason Ho of 411; Jennifer Gooding of Eco Tuesday; Connie Coleman, Ruth Kline, and Theresa Wolf of OCHH; Janet Laird of Malibu Chamber of Commerce and Malibu Current; Cary Winston of Winston Promotions; Kirsten Wyatt of the RTC Group; Christine Paulson of LA Times; Professor Mike Jordan; and Lucas Westmoreland of Mediavest.  

Matthias Krage of Net-N-Net visits with Professor Rosenkrans' Spring 2008 advertising students

 
Above: Matthias Krage, Owner of Net-N-Net, an interactive agency in Munich Germany, visits with Professor Rosenkrans' Spring 2008 advertising students. He discussed the trends of interactive advertising. Matthias Krage's clients include BMW, Mini, Lufthansa, Volvo, and more.

Spring 2008 ADV 475 students participate in creative ad campaign competitions for Joy's Chocolates and Walking with Dinosaurs

                         

Above Left: Dinosaur from Walking with Dinosaurs live tour. Above Right: Rotating images of ADV 475.01 and Client Joy's Chocolates.

Dr. Rosenkrans' Spring 2008 ADV 475.01 and ADV 475.02 (ad strategy, copy and layout) classes are participating in a creative ad campaign competition. One class is creating a campaign for Joy's Chocolates and the other class is creating a campaign for Walking with Dinosaurs live tour. Joy from Joy's Chocolates and James from Walking with Dinosaurs launched the campaign at the beginning of the semester. Pitches are at the end of the semester and a winner will be announced at an award ceremony.

Larry Greenfield an John Duffield of JWT visit with
Dr. Rosenkrans' Spring 2008 Advertising classes

Above: Larry Greenfield, Partner and Creative Director for JWT, and John Duffield, Senior Interactive Producer  for JWT, visits with Dr. Rosenkrans' advertising classes to discuss branding and interactive advertising. Rotating images are of Larry, John, and students.

Scott Harris, President of Mustang Marketing visits with Dr. Rosenkrans' Spring 2008 advertising students

Above: Scott Harris, President of Mustang Marketing, visited with Dr. Rosenkrans' Spring 2008 ADV 475 classes. Rotating images are of Scott Harris and students.

Advertising students in Fall 2007 pitched to Thorp client, NP Pet Supply client and guests

 
Above Left: Team Goggles poses with their goggles. Above Right: Rotating photos of students, client and ad executives (Thorp pitches).

Below Left: Group picture of ADV 475 stduents after pitches to NP Pet Supply client. Below Right: Rotating photos of students, client and ad executives (NP Pet Supply pitches).
 

Student in Dr. Rosenkrans' adv 475 class did a stellar job pitching to their Thorp Institute and NP Pet Supply client and guests. The client was provided by Raven Van, CEO of Raven Media Group. Guests and judges of the Thorp pitches included Raven Van, CEO of Raven Media Group; Paul Harrison, Director of Operations of Raven Media Group; Professor Dana Zurzolo, esteemed artist, graphic designer, and professor; Steve Smith, Manager of Operations at Rapp Collins; Hayliong Gan, Media Planning Consultant; and Janet Laird, Executive Vice President of Malibu Chamber of Commerce. Guests and judges of the NP Pet Supply pitches included NP Pet Supply owners Josh and Jessica Pasewaldt; Connie Coleman, Senior Manager of Technical Publications at Ixia; Brian Hemsworth, President of Newman Grace ad agency; Dallas Short, Malibu Chamber of Commerce board member; Jackie Chiuchiarelli, Manager if Interactive Media and Player Relations for AVP; and James Rasmussen, Event Coordinator for Arena Touring Group. The winning teams for both classes will be announced December 4.

Don Ohlmeyer, highly esteemed TV executive and former President of NBC, visits Dr. Rosenkrans' Fall 2007 classes.

Above: Don Ohlmeyer visits with Dr. Rosenkrans' Fall 2007 advertising students. He fully engaged students in discussions on a variety of topics in advertising, such as USP, story, commercials, production, product placement, Internet, the future of advertising, and more.

Don Ohlmeyer is one of the most influential, esteemed television programmers and executives. As president of NBC West Coast during the 1990s, Don Ohlmeyer oversaw launching such programs as “ER,” “Homicide,” “Friends,” “Frasier,” “Providence,” “Will and Grace,” and others among the top programs in television. Ohlmeyer started the MTV Awards and ESPN. He was also an originator of Monday Night Football and produced it for six years. He has a long list of other credits as a producer and director. They include coverage of the Olympics, the Super Bowl, the World Series and the Emmy Awards. His productions have won 17 Emmy Awards and two Peabody Awards among many others. In the 1980s, he formed an agency for advertising, marketing and television consulting with clients such as the NFL, NHL and Major League Baseball. 

Matthias Krage, Owner of Net-N-Net, visits Dr. Rosenkrans' Fall 2007 classes.

Matthias Krage, owner of Net-N-Net, visited with Dr. Rosenkrans' Fall 2007 classes to talk about Internet Advertising and Web site design. Matthias is from Munich, Germany, and his company consults and designs Web sites for BMW, Volvo, Lufthansa, 200 local German newspapers, and more. He spoke about the current state and future of Internet advertising and Web site design as well as research in the area.

Scott Harris, owner of Mustang Marketing, visits with Professor Rosenkrans' Fall 2007 ADV 475 classes



Scott Harris, Owner of Mustang Marketing, visited with Dr. Rosenkrans' ADV 475 classes to discuss creative advertising and to critique their ad assignments. Mustang Marketing is a full-service marketing, advertising and communications company whose clients include the Santa Barbara Zoo, The Coffee Bean, Boys and Girls Club of Ventura, Pfizer, and more.

Fall 2007 ADV 475 students participate in creative ad campaign competitions for Newbury Park Pet Supply and Thorp Institute

   
Above: Students in ADV 475.01 and ADV 475.02.

Dr. Rosenkrans' ADV 475.01 and ADV 475.02 (ad copy and layout) classes are participating in a creative ad campaign competition. One class is creating a campaign for the Thorpe Institute and the other class is creating a campaign for Newbury Park Pet Supply. Raven, Mimi and Paul from Raven Media Group launched the campaign at the beginning of the semester for Thorp Institute. Josh and Jessica Pasewaldt visited at the beginning of the semester to launch the campaign for Newbury Park Pet Supply. Pitches are at the end of the semester and a winner will be announced at an award ceremony.

Spring 2007 ADV 475 Students Pitch to Shae Client

      
Above: Winning team members Brittany, Janie and Arianna pitched to Shae in April 2007; group photo.

Samples of work from the Shae Foundation winning team:
 
Magazine ad 1                Magazine ad 2


Window ad                   Internet ad

 

Billboard ad                          Bench ad

Bus shelter                          Direct Mail

Students in Dr. Rosenkrans' Spring 2007 adv 475 class successfully pitched their creative campaign to their Shae client.

The winning team
Ja Donne Christoria 
Honorable Mentions
MODE International....Honorable Mention
RSDP...Honorable Mention
Bullseye...Honorable Mention

Please see Photos for more photos of the pitches and please return to this page by the end of April to view samples of teams' work.

Spring 2007 ADV 475 Students Pitch to Velocity Client

   
Above: Winning team members Liz, Kim, Cameron, Chai and Chris pitched to Velocity client in April 2007; group photo.

Samples of Creative Campaign from winning team:

      
B&W print                                Color print

   
Color print                                Bus shelter 1

 
Direct mail                                Direct mail in context
 

Bench ad in context                            Bus Shelter 2
 
Students in Dr. Rosenkrans' Spring 2007 adv 475 class successfully pitched their creative campaign to their Velocity client.

The winning team
Ad-dicts
Honorable Mentions
Pennylane....Honorable Mention
Un-Inc...Honorable Mention

Please see Photos for more photos of the pitches and please return to this page by the end of April to view samples of teams' work.

Spring 2007 MSCO 371 Students compete Web site and Print Design Competition for Pepperdine Radio Station

Above L: Mat gives a Thumbs Up MSCO 371's print and Web site design competition. He shakes Robbie Boyd's hand, client representative and Director of Promotions for Pepperdine's Radio Station. Above R: class picture.

Students in Dr. Rosenkrans' MSCO 371 class participated in a print and Web site design competition for Pepperdine's Radio Station. Winners and Honorable Mentions were announced April 16. Congratulations to all MSCO 371 students for outstanding work! Here are the winners:
Best design: Jon-Paul and Ian
Best tagline and concept: Natalie and Sarah
Best bumper sticker and web site: Larissa and Kelly

Honorable mentions:
Song Request and poster design: Jackie and Darnell
Poster design and font: Austin and Monique
Poster design: Caitlin and Courtney
Bumper sticker: Greg and Mat
Web site content: Katrina and Nina
Font and color usage: Allie and Elizabeth

Samples of designs:




    


Links to students' web sites
Jon-Paul and Ian
http://students.pepperdine.edu/jpjuette/index.htm

Greg and Matt
https://students.pepperdine.edu/gggoble/contacts.htm

Jackie and Darnell
https://students.pepperdine.edu/jazampel/radio/default.htm

Monique and Austin
https://students.pepperdine.edu/adhaye/index.htm

Caitlin and Courtney
https://students.pepperdine.edu/cmschrei/

Larissa and Kelly
https://students.pepperdine.edu/lslewis/index.htm or

Katrina and Nina
http://students.pepperdine.edu/kperry2/index.htm

Elizabeth and Allie
https://students.pepperdine.edu/alsmith5

Natalie and Sarah
https://students.pepperdine.edu/netippen/index.htm
 

Matthias Krage, Owner of Net-N-Net, Visits with Dr. Rosenkrans' Spring 2007 Advertising Classes

    
Above photos: Matthias Krage.
Matthias Krage, owner of Net-N-Net, visited with Dr. Rosenkrans' Spring 2007 semester advertising students about Internet Advertising and Web site design. Matthias is from Munich, Germany, and his company consults and designs Web sites for BMW, Volvo, Lufthansa, 200 local German newspapers, and more. He spoke about the current state and future of Internet advertising and Web site design.

Don Ohlmeyer, Esteemed TV Executive and Former President of NBC, Visits with Dr. Rosenkrans' Spring 2007 Advertising Class

Above Left: Don Ohlmeyer. Above Right: Don with class.

Don Ohlmeyer is one of the most influential, esteemed television programmers and executives. He spoke to Dr. Rosenkans' students this Spring 2007 about television and advertising.

As president of NBC West Coast during the 1990s, Don Ohlmeyer oversaw launching such programs as “ER,” “Homicide,” “Friends,” “Frasier,” “Providence,” “Will and Grace,” and others among the top programs in television. Ohlmeyer started the MTV Awards. He was also an originator of Monday Night Football and produced it for six years. He has a long list of other credits as a producer and director. They include coverage of the Olympics, the Super Bowl, the World Series and the Emmy Awards. His productions have won 16 Emmy Awards and two Peabody Awards among many others. In the 1980s, he formed an agency for advertising, marketing and television consulting with clients such as the NFL, NHL and Major League Baseball. 

Dr. Rosenkrans' Spring 2007 ADV 475.01 and ADV 475.02  Participates in a Creative Advertising Campaign Competition

Dr. Rosenkrans' ADV 475.01 and ADV 475.02 (ad copy and layout) classes are participating in a creative ad campaign competition. One class is creating a campaign for the Shae Foundation and the other class is creating a campaign for Velocity Sports. Terry Benedict, Film Producer and Founder of the Shae Foundation, visited at the beginning of the semester to launch the campaign. Lauren Tyree, Marketing Director for Velocity, visited at the beginning of the semester to launch the campaign. Pitches are at the end of the semester and a winner will be announced at an award ceremony.

Dr. Rosenkrans' Fall 2006 ADV 475 Participates in Habitat Competition

Above Left: Team Misfits wins the competition. Above Right: Group picture of class, client and ad executives. Below: Samples of Misfits' ads.


Bench and billboard ads in context.


Magazine and newspaper ads in context.


Alternate and bus shelter ads in context.

Dr. Ginger Rosenkrans' Fall 2006 ADV 475 students participated in a creative ad campaign competition for Habitat for Humanity, Ventura County affiliate. Students created a brand strategy and executed print ads for newspapers and magazines, outdoor advertising, Internet advertising, a direct mail piece, POP, a radio spot, a TV commercial storyboard, and two other ad pieces of choice. They pitched their campaigns to the Habitat client and several ad executives at the end of the semester and Team Misfits won the competition. Their tagline: Be A Hero. contribute. Pepperdine University is also involved with Habitat of Ventura.

Rosenkrans' Fall 2006 MSCO 371 Participates in Beverly Hills Fitness Group Print Ad and Web Site Competition


Above Left: Com Graphics students. Above Right: Kristina and David win the print competition.

Raven, Owner and President of Raven Media Group, provided Beverly Hills Fitness Group as a client for Dr. Rosenkrans' MSCO 371 class. Students participated in a print and Web site competition and the winners were announced during an award ceremony held at the end of the semester.

Scott Harris, President of Mustang Marketing, spoke to Dr. Rosenkrans' Intro to Advertising and PR class

Above Left: Scott Harris, owner of Mustang Marketing talks to MSCO
292 class. Above Right: Students talk with Scott after his presentation.

Scott Harris, President of Mustang Marketing, visited with Dr. Rosenkrans' Intro to Advertising and PR class. He delivered an engaging and dynamic presentation on advertising and PR.

Larry Greenfield, Creative Director for JWT, spoke to Dr. Rosenkrans' Fall 2006 advertising class


Above Left: Larry Greenfield talks with Allison, Kathy, Tristan, and Rachel.
Above Right: Larry talks about creative strategy.

Larry Greenfield, Creative Director of JWT, spoke to Dr. Rosenkrans' Ad strategy. copy, and layout class. He delivered a dynamic presentation on strategy and led the class in discussion on great strategy, taglines, briefs, clarity of thought and expression, working with clients, knowing and understanding the consumer, getting a position in an ad agency, and more.

Terri Hawkins, LA Times Recruiter, and Gary Tackett, Automotive Manager of Westside Advertising for LA Times, spoke to Dr. Rosenkrans' Fall 2006 advertising class

Above Left: Gary Tackett. Above Right: Terri Hawkins.

Gary Tackett, Automotive Manager of Westside Advertising for the LA Times, and Terri Hawkins, Recruiter for LA Times, spoke to Dr. Rosenkrans' ad class about newspaper advertising and advertising positions at the LA Times, including the Ad Sales Rotation Program.

Don Ohlmeyer, Former President of NBC, spoke to
Dr. Rosenkrans' Fall 2006 advertising class
 
Above Left: Don Ohlmeyer delivers a dynamic presentation to students.
Above Right: Don Ohlmeyer talks with students after his guest speaking appearance.

Don Ohlmeyer is one of the most influential television programmers and executives. He spoke to Dr. Rosenkrans' students this Fall 2006 about knowing, learning, and respecting your audience; exciting challenges that lie ahead in the advertising industry; convergence; networks and cable; concept of story; and more.

As president of NBC West Coast during the 1990s, Don Ohlmeyer oversaw launching such programs as “ER,” “Homicide,” “Friends,” “Frasier,” “Providence,” “Will and Grace,” and others among the top programs in television. Ohlmeyer was an originator of Monday Night Football and produced it for six years. He has a long list of other credits as a producer and director. They include coverage of the Olympics, the Super Bowl, the World Series and the Emmy Awards. His productions have won 16 Emmy Awards and two Peabody Awards among many others. In the 1980s, he formed an agency for advertising, marketing and television consulting with clients such as the NFL, NHL and Major League Baseball. 

Matthias Krage, Owner of NetnNet, speaks to Dr. Rosenkrans' Fall 2006 MSCO 371 and ADV 475 Classes about Online Advertising


Above Left: Matthias Krage, Owner of NetnNet, with students.
Above Right: Matthias delivers a great presentation to Dr. Rosenkrans' MSCO 371 and ADV 475 students.

Matthias Krage, Owner of NetnNet based in Munich, Germany, visits from Germany to speak with Dr. Rosenkrans' MSCO 371 and ADV 475 classes on Internet advertising formats, online ad design, CPMS and CTR/CPCs, PHP, HTML, Web site design, and more. His company owns and runs the Web sites for BMW, Lufthansa, Volvo, Mini, and more.

Rosenkrans' Fall 2006 ADV 475 Participates in Habitat Competition

Ginger Rosenkrans' Fall 2006 ADV 475 students are participating in a creative ad campaign competition for Habitat for Humanity, Ventura County affiliate. Students will create a brand strategy and execute print ads for newspapers and magazines, outdoor advertising, Internet advertising, a direct mail piece, POP, a radio spot, a TV commercial storyboard, and two other ad pieces of choice. They will pitch their campaigns to the Habitat client at the end of the semester and a winner will be announced. Pepperdine University is also involved with Habitat.

Joe Pytka, Director of Cinematography for TV Commercials, visits with Spring 2006 ADV 275 class


Center: Joe Pytka, esteemed TV commercial director, visited with Dr. Rosenkrans' ADV 275 class.

Joe Pytka has directed over 5,000 commercials, including well-known and award-winning commercials, such as Nike, Budweiser (Clydesdale ones too), Pepsi and more.  His visit inspired and encouraged advertising students.

Jason and Stephanie Johnson visit ADV 275 class

  
Jason and Stephanie Johnson visited with ADV 275 class in March. They talked about advertising in media and advertising in magazines. Jason is the Managing Editor for Powerboat magazine and Stephanie is the Manger of Interactive at Warner Bros.

Rick Schirmer and Denny visit with ADV 275 class

Rick Schirmer of the Flyover Group and Denny of Motive Entertainment talk with students about advertising in film. Rick and Denny did the advertising for the Chronicles of Narnia.

Jacques Vroom, Director of Marketing for MTV, visits with ADV 475 class

Jacques Vroom, Director of Marketing for MTV, visited with ADV 475 students in March. He discussed product placement, advertising, integrated marketing, MTV, and more.

Hayliong Gan, Media Supervisor for BBDO West, Speaks to ADV 275 Class

Hayliong Gan, Media Supervisor for BBDO West, spoke to Dr. Rosenkrans' Spring 2006 ADV 275 class. Gan talked about media planning, account planning, creative, traffic, agency life, and more.

Spring 2006 ADV 275 Class Participates in Creative Ad Campaign Competition for Manhattan Beach Cruisers

Michael De Leon, Account Manager for Newman Grace ad agency, launched ADV 475's Creative Ad Campaign competition for Manhattan Beach Cruisers. Students are developing a creative campaign to pitch to the client at the end of the semester.

Spring 2006 MSCO 371 Class Participates in a Web site and Print Design Competition for Channel Islands Kayaking

Mike Lamm, Owner of Channel Islands Kayaking, launched MSCO 371's Web site and print design competition. Students are creating print and Web site designs. The winner willbe announced at the end of the semester.

Web sites (if these links do not directly take you to the site, please type in the URL)
Brad, Kacey, Nicole, Ali
http://www.bradleycarter.com/CIWkayaking.html

Ryan and Andrea
http://two.fsphost.com/rtwicker/index.htm

Katrina and Brittany
http://two.fsphost.com/cikayakcenter/

Jarrad and Russ
http://two.fsphost.com/jjhenry/cikayak

Lisa and Lauren
http://two.fsphost.com/cikayaking/index.htm

Anita and Lecca
http://two.fsphost.com/cicankayak.

Ali and Michael
http://two.fsphost.com/mikeflores/salesinfo.htm

Jen and Tanner
http://two.fsphost.com/TBag/index.htm

Topline Advertising wins ADV 475 Creative Ad Campaign Competition for Habitat for Humanity

Dr. Rosenkrans' Fall 2005 ADV 475 class (Advertising Copywriting and Layout) competed in a Creative Ad Campaign competition for Habitat for Humanity. Topline Advertising won the competition.

Ad Executive Kathleen Doyle Speaks to Advertising 475 Students

Advertising Executive Kathleen Doyle spoke to Fall 2005's ADV 475 students about creativity. Kathleen was the former Vice President and Associate Media Planner for BBDO ad agency.

Hayliong Gan, Media Supervisor at BBDO West, Speaks to Advertising 275 Students


Hayliong Gan, Media Supervisor at BBDO West, spoke to ADV 275 students about agency life, Account Planning, Media Buying, Meida Planning, Creative, and more.

Don Ohlmeyer, Former NBC President, Speaks to Advertising 275 Students October 24

Above: Don Ohlmeyer engages in discussion with
students after class.

Don Ohlmeyer is one of the most influential television programmers and executives. He spoke to Dr. Rosenkans' students this Fall 2005 about network and cable TV advertising, CPMs, examining yourself as a consumer, universal truths in advertising, default channels, and more.

As president of NBC West Coast during the 1990s, Don Ohlmeyer oversaw launching such programs as “ER,” “Homicide,” “Friends,” “Frasier,” “Providence,” “Will and Grace,” and others among the top programs in television. Ohlmeyer was an originator of Monday Night Football and produced it for six years. He has a long list of other credits as a producer and director. They include coverage of the Olympics, the Super Bowl, the World Series and the Emmy Awards. His productions have won 16 Emmy Awards and two Peabody Awards among many others. In the 1980s, he formed an agency for advertising, marketing and television consulting with clients such as the NFL, NHL and Major League Baseball. 

Emilia Serrano, Senior Copywriter for Ryan Partnership, speaks to Fall 2005 ADV 475 class

Emilia Serrano, Senior Copywriter for Catapult (formerly Ryan Partnership), spoke to advertising students about copywriting and advertising life.

Pat Hall and Gerhard Runken launch Creative Ad Campaign competition for Fall 2005 ADV 475 class

Dr. Rosenkrans' Fall 2005 ADV 475 class (Advertising Copywriting and Layout) is competing in a Creative Ad Campaign competition for Habitat for Humanity. Pat Hall and Gerhard Runken lauched the competition at the beginning of the semester.

Rick Schirmer of the Flyover Group speaks to MSCO 371 and ADV 475 students


Rick Schirmer of Flyover Group spoke to advertising students about advertising in the film industry. Schirmer is in charge of the marketing and advertising for the Chronicles of Narnia film.

Spring 2005 MSCO 371 students submit their Web and Print designs for judging

Dr. Rosenkrans' Spring 2005 MSCO 371 class (Communication Graphics) competed in a Web site and print ads competition for Angel Ragz, a high-end dog apparel company. Kaui Cockett and Steve Smith won 1st place for print and Web designs. Deborah Kim and Andrea Kilgore won 2nd place for Web site and print designs. Mick Aniceto and Indoo Sella Di Monteluce won 3rd place for Web design. Yoshi Nakamura, LiAnne Coon, and Abby Varner won third place for print designs. The following are links to Web sites designed by MSCO 371 students. Pictured Above: Abby, LiAnne, and Yoshi with owner of Angel Ragz, Charlie Chase.

Spring 2005 ADV 475 Teams Pitched Creative Ad Campaign for Much Love Animal Rescue April 7, 2005

 
ADV 475 teams Adessa, Angel, Pacific Coast, Matchbox, and Hemispheric pitched their creative ad campaign to Much Love Animal Rescue client, ad executives, guests, and colleagues. Pacific Coast Advertising won the competition with their "Looking for Love?" campaign. Below are samples from Pacific Coast's creatives.

       

Chad Weiss, Sr. Creative Director for the Designory, Speaks to ADV 475 students

Chad Weiss, Sr. Creative Director for the Designory, spoke to ADV 475 students in March 2005 about what makes excellent copy and layout.

Don Ohlmeyer, Former NBC President, Speaks to Advertising Students March 8

Don Ohlmeyer is one of the most influential television programmers and executives. He spoke to Dr. Rosenkans' students this Spring 2005 about what makes advertising successful, ad agencies, radio, TV, irritation and repetition, target audience, and more.

As president of NBC West Coast during the 1990s, Don Ohlmeyer oversaw launching such programs as “ER,” “Homicide,” “Friends,” “Frasier,” “Providence,” “Will and Grace,” and others among the top programs in television. Ohlmeyer was an originator of Monday Night Football and produced it for six years. He has a long list of other credits as a producer and director. They include coverage of the Olympics, the Super Bowl, the World Series and the Emmy Awards. His productions have won 16 Emmy Awards and two Peabody Awards among many others. In the 1980s, he formed an agency for advertising, marketing and television consulting with clients such as the NFL, NHL and Major League Baseball. 

Actor George Hertzberg Speaks to ADV 475 Students about TV and Radio Commercials

Seasoned actor George Hertzberg, who has appeared in numerous TV commercials and who has done many radio spots, speaks to ADV 475 students about advertising on TV and radio. George's most recent TV commercial was for General Motors.

Spring 2005 ADV 475 Class Competes in Creative Ad Campaign for Much Love Animal Rescue

Dr. Rosenkrans' Spring 2005 ADV 475 class is competing in a Creative Ad Campaign Competition for Much Love Animal Rescue, a nonprofit animal rescue and adoption program. Five teams will pitch their campaign to Much Love Animal Rescue client, ad executives, and colleagues. The winner will be announced at the end of the semester. Pictured above: Heidi Larsen, volunteer for Much Love Animal Rescue, visits with ADV 475 class to discuss the organization's needs.

Spring 2005 MSCO 371 Students compete in Web Site and Print Ads Competition for Angel Ragz

Dr. Rosenkrans' Spring 2005 MSCO 371 class (Communication Graphics) is competing in a Web site and print ads competition for Angel Ragz, a high-end dog apparel company. The winner will be announced at the end of the semester. Pictured above: Charlie Chase of Angel Ragz visits with MSCO 371 students to discuss the company's needs.

Scott Harris, President of Mustang Marketing, Visits with Spring 2005 ADV 275 Class on February 8

Scott Harris, President of Mustang Marketing visited with ADV 275 students on Tuesday, February 8. His dynamic presentation included a discussion on consistency, clarity, continuity, creativity, product positioning, and more in advertising. Scott also emphasized that advertising can make any promise, but you must deliver that promise.
 

Kathleen Doyle, Former VP and Associate Media Planner for BBDO, visits with ADV 275 Class

Kathleen Doyle, Former Vice President and Associate Media Planner for BBDO, spoke to Spring 2005's ADV 275 students on Thursday, February 10, about media planning, targeting the audience, and media planning for DVD releases. She has also worked on a variety of entertainment accounts, such as Sony Pictures, New Line Cinema and MGM theatrical, as well as worked for other large ad agencies such as Ogilvy & Mather and McCann Erickson.

Fall 2004 ADV 475 Class Competes in Creative Ad Campaign for Newbury Park Feeds


Dr. Rosenkrans' Fall 2004 ADV 475 class competed in a Creative Ad Campaign Competition for Newbury Park Feeds. Four teams pitched their campaign to Twain Lockhart, owner of Newbury Park Feeds. The four teams: Truffle Advertising (Mikal Kelly, Jenny Yang, Patrick Rooney, Muna Abudayeh, and Liz Wells); JR MAC (Michelle Whitveen, Runa Abe, Calle Hansen, Allison Lewis, and Jessica MacDonald); Thumbnail Advertising (Katrina Bekessy, Paula Parone, Nicole Ho, and Misty Day); and StraightUp Advertising (Bess Young, Rachel Orrico, Arist DeWolff, and Jason Valles). The winner, Straight Up Advertising, was announced December 6, 2004.

Fall 2004 MSCO 371 Students compete in Web Site and Print Ads Competition for Newbury Park Feeds

Dr. Rosenkrans' Fall 2004 MSCO 371 class (Communication Graphics) competed in a Web site and print ads competition for Newbury Park Feeds.
To view students' Web sites:

Kathy Lee
Elizabeth Isabella
http://students.pepperdine.edu/ecisabel/

Veronica Scala
Praew Sripaisal
http://students.pepperdine.edu/ssripais

Marina Albright
Jennifer Gooding
http://students.pepperdine.edu/jgooding 

Libby Hertzberg, David Brooks, Ryan McKenzie
http://students.pepperdine.edu/debrooks/mysite5/index.htm

Breegan Mulligan
Elyse Simmerman
http://www.geocities.com/newbury_park_feed/NewburyParkFeed.htm

Desiree West
Deirdra Morgan
http://geocities.com/des23ray/

Bret Picciolo
Jennifer Lacy
http://students.pepperdine.edu/bmpiccio/NPF

Rachel Garrett
Lauren Wenski
http://students.pepperdine.edu/rvgarret

Karl Koeppen, Director of PR for Team Oracle,  Speaks to Advertising Students November 16


Karl Koeppen, PR Director for Team Oracle, spoke to advertising students about PR and Advertising for Team Oracle, strategy employed for Team Oracle, and more.

Kathleen Doyle, Vice President and Creative Associate Director of BBDO,  Speaks to Advertising Students November 18

Kathleen Doyle, Vice President and Associate Director of BBDO, and HL, Media Planner for BBDO, spoke to Advertising Students November 18 about media planning strategies employed for Walking Tall.

Don Ohlmeyer, Former NBC President, Speaks to Advertising Students November 4


Don Ohlmeyer is one of the most influential television programmers and executives. He spoke to Dr. Rosenkans' students this Fall 2004 about understanding and knowing the audience.

As president of NBC West Coast during the 1990s, Don Ohlmeyer oversaw launching such programs as “ER,” “Homicide,” “Friends,” “Frasier,” “Providence,” “Will and Grace,” and others among the top programs in television. Ohlmeyer was an originator of Monday Night Football and produced it for six years. He has a long list of other credits as a producer and director. They include coverage of the Olympics, the Super Bowl, the World Series and the Emmy Awards. His productions have won 16 Emmy Awards and two Peabody Awards among many others. In the 1980s, he formed an agency for advertising, marketing and television consulting with clients such as the NFL, NHL and Major League Baseball. 

Howard Owens, New Media Director for the Ventura County Star Newspaper, Speaks to Advertising Students

Howard Owens, Director of New Media for the Ventura County Star, spoke to advertising students on October 7 about Internet advertising and the online arm of the Star.

Jerri Hemsworth and Michael DeLeon Speak to Advertising Students
      

Jerri Hemsworth, CEO of Newman Grace ad agency, and Michael DeLeon, PR Project Manager for Newman Grace advertising agency, spoke to advertising students on September 30. They shared insights into the ad industry, tips for effective creative design, and landing a job in advertising.

ADV 475 and MSCO 371 Students Compete in Ad Campaign for Newbury Park Feeds

Students in Fall 2004 ADV 475 compete in a Creative Advertising Campaign for Newbury Park Feeds.  Students in Fall 2004 MSCO 371 participate in designing ads, a direct mailing piece and a Web site for Newbury Park Feeds. The ADV 475 class will pitch their creative campaign to their client on November 22. Please stay tuned to find out more about their pitches.

Communication Graphics Student Wins Honorable Mention in Design Contest

Students from Dr. Ginger Rosenkrans’ Spring 2004 Communication Graphics course recently entered the nationwide 2004 Michigan State University Design Contest for College Students. The students submitted advertisements that they designed during the Graphics class. Pepperdine advertising major, Katrina Bekessey, was awarded an honorable mention in the advertising design competition division for her Crème Savers ads. There were nearly 300 submissions from college students throughout the United States. For more information, please visit Michigan State University's Society for News Design Web site, and to view the list of winners please click here.

Below are Katrina Bekessey's Honorable Mention for her ads.

Adv 475 Class Competes in Creative Campaign for Haven Hills

Students in Dr. Rosenkrans' Spring 2004 ADV 475 class (Advertising Copywriting and Layout) participated in a creative campaign for Haven Hills, a nonprofit organization for abused women and children. On April 8, students pitched their creative campaign to advertising executives from Newman Grace advertising agency and Haven Hills representatives. Team JEMP (Jorie Miller, Jameson Valone, Pete Benigno, Emily Merrill, Megan Small) won the Creative Campaign Competition. See Photos.  

MSCO 371 Class Presents Ads and Web Site Designs to Dr. Dave Wallace of LA-SIGHT

Students in Dr. Rosenkrans' Spring 2004 MSCO 371 class (Communication Graphics) presented their print ads and Web site designs to Dr. Dave Wallace of LA-SIGHT on April 20. One of their projects was to design a print ad and Web site for LA-SIGHT targeted toward college-age. See Photos.

AdWaves competes in 2004 National Student Advertising Competition (NSAC)

AdWaves, Pepperdine's advertising club, competed in the 2004 National Student Advertising Competition (NSAC) on Friday, April 16, 2004 at Pepperdine University. This year, the competition was hosted by Pepperdine. The NSAC is the premier college advertising competition. It provides more than 3,000 college students with "real-world" experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Sixteen schools are selected to present their campaigns to a panel of industry executives at the AAF National Conference. This year's campaign was for Florida Tourism. First place was awarded to San Diego State University, 2nd place to UCLA, 3rd  to Azusa Pacific, and 4th to California State Fullerton University. Visit the AAF's Web site at http://www.aaf.org/college/nsac.html

Fall 2003 MSCO 371 Class Competes in Web Design Competition for Community Conscience

Students in the Fall 2003 MSCO 371 (Communication Graphics) participated in a Web site design competition for the Community Conscious, a nonprofit organization. Kirsten Wyatt and Dawn Graham won the competition. Congratulations! The following is a list of the six Web sites entered in the competition.

Shane Soderlund and Calle Hanssen
http://students.pepperdine.edu/sasoderl

Diane Mcousek and Anna Andersson
http://students.pepperdine.edu/aanderss

Jorrie Miller, Molly Drobnick, and Pete Benigno
http://students.pepperdine.edu/jkmiller

Kirsten Wyatt and Dawn Graham
http://www.geocities.com/kirstenwyatt/

Matt Hahn and David Stelle
http://arachnid.pepperdine.edu/mahahn/index.htm

Jackie Chiuchiarelli and Heather Brehmer
http://students.pepperdine.edu/habrehme/Main.htm

Jason Valles and Lauren Tyree
http://phaseone1.com/community.html

Communication Graphics Student Wins 3rd Place in Design Contest

Students from Dr. Ginger Rosenkrans' Spring 2003 MSCO 371 (Communication Graphics) course entered the nationwide 2003 Michigan State University Design Contest for College Students. They submitted advertisements they designed during class to the advertising design division of the contest.

Pepperdine student Did Sun was awarded third place in the advertising design competition division for her Sunkist ad. There were nearly 250 submissions from college students throughout the United States.

For more information and to view the winner list, please visit http://www.snd.org

The following is a copy Sun's winning design: